6 Simple Freelancing Strategies To Get Repeat Clients
One of the best freelancing strategies to get repeat clients is to add recurring value to your client. You can do it by helping their business make more money.
As a freelancer, having the right amount of high-paying repeat clients creates constant income. Resulting in a more enjoyable life both physically, emotionally, and work-related.
Here are the 6 simple freelancing strategies to get repeat clients.
1. Underpromise and Overdeliver
The first step of freelancing strategies to get repeat clients is by doing overdelivering. It means providing more than promised.
Those are the extra bonuses that you can do that the clients did not expect. No matter what kind of project you’re being asked for. It can even be creating logos, web design, copywriting, graphic design, or SEO.
Doing a little more than what you’ve been hired to do is one of the good freelancing strategies to get repeat clients. It also increases the chances of you getting rehired in the future.
2. Create A Retainer System
The retainer agreement is one of the best freelancing strategies to get repeat clients. It means an arrangement between you and your client.
You agree to do a set amount of work each month and they agree to pay you a certain amount each month.
For example, offering an SEO audit report every week to your client’s websites. You can also offer to create social media posters for your client every month.
Getting a client to agree to a retainer agreement will give you a recurring job and a great deal of income stability.
3. Offer Additional Services
The fastest way to get repeat clients? Get multiple projects from the same client. Make sure every new client understands the full range of what you offer.
Take note that you should not offer extra services just to make extra money. You must genuinely care about your client and their desire to increase their business.
Ask them what’s working and what isn’t. So you can help them solve their problems.
4. Make Yourself Easy To Work With
One of the best freelancing strategies to get clients is to make yourself easy to work with and become reliable. The client will want to work with you again and refer you to others.
Remember, each of your clients has a business to run. If they can count on you to do what you say you’ll do, they’ll be more willing to work with you again.
5. Avoid Missed Deadline
Most freelancers lose out on repeat clients because of delayed submission and missed deadlines.
It’s not the client’s concern as to how many projects you can handle simultaneously. Your clients will always expect their work to be of high quality and submitted on time.
To avoid missing deadlines, allocate an extra week to every project you give to your client. If it’s delivered earlier, your client will be very happy.
6. Stay In Touch
Even if your work produced great results for their business. Keeping track of every freelancer can be hard, especially for larger companies. How do you counter this? By keeping in touch.
Make it a point to stay in front of your clients even after the work has ended. Here is where the regular conversation starts, and opportunity comes in.
You can ask for referrals. Referrals, recommendations, testimonials, and word-of-mouth are your best friend. They are the most expensive and valuable way to land more clients.
There are endless opportunities when it comes to keeping a client and helping them solve regular problems. But for this to be achieved it’s important to solve problems well for your clients.
Every time that you will get a project. Give your best shot to achieve it and see how clients will come back to you again and again.
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Written by: Japhet Torres, creator of Kadlight.com
People Also Ask
Some of the most common and effective ways to market yourself as a freelancer are: to have an online portfolio, be visible to where your client is, be the expert in your niche, and ask for referrals.
You can try to link up with other freelancers. Find clients in the freelance marketplace like Fiverr or Upwork. Take advantage of social media networks.
The following are some of the ways to find long-term clients: develop a referral business, build a partnership with other freelancers, and use an emphatic communication style.
Starting to freelance with no experience is possible. The key is to choose a freelancing idea you're passionate about, build your initial portfolio, and go after clients who will pay what you're worth.
Freelancing work can be unstable. It could also be like a feast and famine. Where one month you will have lots of work and the next month you struggle to get a single project.